AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps in Africa Q4 2022 Performance
Discover the performance trends of the top 5 beauty retail apps in Africa during Q4 2022, including weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw varying trends among the top beauty retail apps in Africa. Let's dive into the performance metrics for Bath&BodyWorks, Eva Cosmetics, Feel22-Your Beauty, Your Terms, Mazaya Stores, and Cheap Makeup for Women.
Bath&BodyWorks showed a significant fluctuation in weekly downloads, peaking at 8.6K in the week of November 21. This app also experienced a rise in weekly active users, reaching a high of 18.5K in the last week of October before seeing a slight decline towards the end of the quarter.
Eva Cosmetics saw a varied trend in weekly downloads, with a notable increase in the week of November 7, reaching 2.1K downloads. The app maintained this momentum, with downloads peaking again at 2.2K in the week of December 19.
Feel22-Your Beauty, Your Terms had a relatively stable performance in terms of weekly downloads. The app experienced a peak of 1.4K downloads in the week of November 7, with numbers fluctuating slightly but generally trending downward towards the end of the quarter.
Mazaya Stores exhibited growth in weekly downloads, particularly in the week of November 21, when it hit 1K downloads. Despite some fluctuations, the app managed to maintain a steady performance throughout the quarter.
Cheap Makeup for Women witnessed a mixed trend in weekly downloads, with a significant rise in the last week of December, reaching 820 downloads. The app saw a few peaks and troughs but ended the quarter on a high note.
These insights highlight the dynamic nature of the beauty retail app market in Africa. For a more detailed analysis, visit Sensor Tower.
